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When you’ve tried every pencil, powder, pigment, gel, and stencil at Sephora and your brows are still sparse, microblading—a more permanent solution to thin brows—is the last-ditch-effort treatment that promises to change your brow life. The face tattoo technique isn’t as scary as it sounds.

Here, we talked to Arizona City microblading guru Piret Leah, aka The Eyebrow Doctor, to find out everything you need to know about the treatment that beauty insiders (from Olivia Palermo to JR Smith) are already obsessed with.